A cornerstone of the BTInsights offering is its highly accurate transcription capability, which excels even in challenging acoustic conditions or within specialized, niche, or technical industries. This transcription service automatically cleans the output by removing extraneous filler words and repetitive phrases, delivering exceptionally clean source material for subsequent analysis. Beyond interviews, the platform provides robust tools for processing large volumes of survey open-end responses, capable of extracting high-quality themes and corresponding counts in seconds. Users retain full control over the coding process, either by allowing the system to intelligently suggest codes based on the input data or by uploading a pre-existing, preferred codebook for direct application to the responses.
Security and interoperability are paramount features of the BTInsights ecosystem. The platform strictly adheres to GDPR compliance standards, guaranteeing that all client data is fully encrypted both during transmission and when stored at rest. Crucially, client data is never utilized for the training of the underlying models, ensuring complete data ownership and privacy for the user. Furthermore, for researchers needing to integrate their findings into established statistical pipelines, the platform offers flexible export options. Results from survey coding can be readily exported in formats compatible with standard analytic software packages like SPSS and Q, with custom export formats provided at no extra charge to facilitate seamless integration into existing research workflows.
