The Inca FM platform is structured around three main components: the Question Builder, the Chatbot, and the Dashboard. The Question Builder allows researchers to design surveys tailored to their specific needs, utilizing a range of unique tools including quantitative specialty questions and qualitative projective techniques. This flexibility enables users to create surveys that are not only comprehensive but also engaging for participants. The platform supports both custom-built surveys and pre-existing templates, making it accessible for researchers at all levels of expertise.
Once the survey is designed, participants interact with it through an AI-driven Chatbot. This feature is designed to mimic conversational interviews, using natural language processing capabilities to understand and respond to participants' answers dynamically. The Chatbot's ability to engage users in a dialogue fosters a more interactive experience, encouraging deeper responses and enhancing data quality. This conversational approach helps build rapport with respondents, which is crucial for obtaining reliable insights.
The Dashboard component of Inca FM provides researchers with real-time analytics and visualization tools. As participants complete surveys, the data is automatically clustered into meaningful categories, allowing for immediate analysis without the need for extensive coding or manual data processing. Researchers can view insights through various visualization formats, including optimized word clouds that highlight significant phrases rather than just individual words. This immediate access to actionable results empowers organizations to make informed decisions based on the latest data.
Inca FM also offers a built-in panel of over 50 million potential respondents worldwide, giving researchers the flexibility to either bring their own audience or utilize this extensive network for gathering insights. The platform's design emphasizes user-friendliness, ensuring that researchers can navigate its features with ease while focusing on deriving actionable recommendations from their findings.
Key Features:
- Comprehensive Survey Design: A Question Builder that allows for both custom and template-based survey creation.
- AI-Driven Chatbot: Facilitates engaging conversations with participants, enhancing data quality through dynamic interactions.
- Real-Time Analytics Dashboard: Provides instant insights and visualizations from survey responses without manual coding.
- Extensive Respondent Panel: Access to a global audience of over 50 million potential respondents.
- Natural Language Processing: Smart probing techniques that adapt based on participant responses for deeper engagement.
- Gamified Experience: Incorporates projective techniques to make surveys more engaging and enjoyable for participants.
Inca FM represents a significant advancement in market research methodologies by combining traditional survey techniques with modern AI capabilities. Its focus on user engagement and real-time analytics positions it as a valuable tool for organizations seeking to enhance their research capabilities while delivering actionable insights efficiently.