One of the key offerings of Local Falcon is its unique geo-grid interface, which visualizes search results based on specific geographic areas. This feature allows users to see how their business ranks in relation to competitors across different locations, providing insights into where improvements are needed. The platform's Share of Local Voice (SoLV) metric measures how frequently a business appears in local search results, helping users understand their visibility compared to competitors. This metric is crucial for businesses aiming to capture more clicks from local searches, as studies indicate that a significant percentage of clicks go to businesses listed in the Google Map Pack.
In late 2023, Local Falcon introduced Falcon AI, an advanced tool that analyzes data from Local Falcon Scan Reports and Google Business Profiles. Falcon AI provides personalized recommendations for optimizing listings based on an analysis of competitors' profiles and local search results. By evaluating various factors such as Average Rank Position (ARP) and Average Total Rank Position (ATRP), Falcon AI highlights areas for improvement and suggests actionable steps that businesses can take to enhance their local rankings. This feature streamlines the optimization process, making it easier for users to implement changes that can lead to better visibility.
Falcon Assist is another recent addition that serves as a conversational AI assistant specifically designed for local SEO. It provides strategic insights and answers questions related to optimizing local search presence. By leveraging a large language model combined with historical scan data, Falcon Assist helps users generate tailored SEO strategies that are informed by real-time data and trends in the local market.
Local Falcon also offers an AI Reviews Analysis Tool that enables businesses to analyze customer and competitor reviews comprehensively. This tool processes large volumes of review data—up to 100,000 reviews at once—transforming it into actionable insights. By understanding customer sentiment and identifying trends within reviews, businesses can improve their services and address any shortcomings highlighted by customers.
Key features of Local Falcon include:
- Geo-grid interface for visualizing local search rankings across specific geographic areas.
- Share of Local Voice (SoLV) metric to measure visibility in local searches.
- Falcon AI for personalized analysis and recommendations based on competitor performance.
- Falcon Assist as a conversational AI tool for real-time SEO strategy guidance.
- AI Reviews Analysis Tool for deep insights into customer feedback and competitor reviews.
Overall, Local Falcon equips businesses with the tools necessary to navigate the complexities of local SEO effectively. By combining advanced analytics with user-friendly interfaces, it helps users optimize their online presence and stay competitive in an increasingly digital marketplace.