One of Ray 3’s groundbreaking features is its support for true high dynamic range (HDR) video generation in 10-, 12-, and 16-bit ACES2065-1 EXR format, widely recognized as a professional standard in film and advertisement production. This allows it to produce videos with vibrant colors, deeper shadows, and brighter highlights, as well as convert standard dynamic range footage into HDR for richer visual quality. The model’s Draft Mode enables creatives to rapidly explore multiple video ideas—up to 20 times faster—before selecting and refining the best designs into high-quality 4K HDR output, dramatically speeding up the creative pipeline.
Ray 3 further enhances creative control with intelligent features such as animation of still images, keyframe manipulation for timing and scene transitions, shot length extension, and looping for seamless animations. Its advanced visual reasoning system maintains temporal coherence and figure consistency across scenes, reducing common video AI artifacts like hallucinations and motion errors. Integrated with platforms like Adobe Firefly, Ray 3 supports native 1080p video generation with a neural upscaler that can upscale to 4K resolution without losing quality, making it a versatile and powerful tool for high-end cinematic video production professionals.