At the heart of marketbetter lies its powerful workflow builder, allowing users to create and customize automation sequences tailored to their specific goals. These workflows can incorporate a variety of touchpoints, including personalized emails, LinkedIn messages, and even AI-powered voice calls, all managed within a single platform. The platform seamlessly integrates with existing CRM systems, communication tools, and advertising platforms, ensuring data synchronization and a unified view of the customer journey. This integration extends to popular tools like Salesforce, HubSpot, Slack, Teams, Gmail, Outlook, and LinkedIn Ads, eliminating data silos and streamlining operations.
marketbetter doesn't just identify leads; it provides actionable intelligence and automation to nurture them through the sales funnel. The platform offers features like de-anonymizing website traffic, proving campaign influence, and identifying unreplied emails with AI-drafted responses. It also facilitates LinkedIn workflows with SalesNav DMS and provides robust analytics and reporting, including visitor identification, engagement metrics, and revenue attribution. With a focus on security and ease of implementation, marketbetter aims to deliver smarter sales and faster results, ultimately reducing prospecting time and increasing revenue.
