The platform is structured around three interdependent layers: Intelligence, Creation, and Automation. The Creation layer is exceptionally versatile, capable of rapidly generating a diverse range of high-impact ad creatives tailored for various channels and placements. This includes everything from cinematic shorts and animated advertisements to direct URL-to-video conversions, engaging User-Generated Content (UGC) style hooks, static imagery, and ready-to-use industry templates. This comprehensive suite ensures that marketers have the exact visual assets required to test and scale without being bottlenecked by the speed of traditional creative production pipelines, supporting rapid iteration based on data feedback.
Once creatives are generated, the Automation layer takes over to streamline the deployment process, ensuring workflows run efficiently on autopilot. Key automation features include batch scheduling and publishing directly to platforms like Meta, automatic resizing of assets for perfect aspect ratios across different placements, bulk variation generation for easy A/B testing, and a crucial winner refresh mechanism to continuously update campaigns with fresh material. The integration capabilities are extensive, featuring seamless syncing with Meta to analyze past results and publish new ads, as well as integrations with popular design tools like Canva and Figma, allowing teams to edit and refine assets with granular control before launching their next wave of winning campaigns.
