The platform offers a comprehensive suite of tools centered around measurement and optimization. Users gain access to a detailed dashboard featuring key metrics like Visibility Score, GEO Score, and competitor benchmarking. It provides granular insights into how frequently a brand is mentioned, its average ranking position in AI responses, and the overall sentiment surrounding those mentions. Furthermore, Opttab introduces the innovative AXP (AI Experience) Site feature, which creates an AI-optimized version of a website, ensuring faster parsing and better comprehension by automated agents, thereby increasing the likelihood of favorable citations and inclusion in direct answers.
Beyond monitoring, Opttab empowers users to take direct control over their digital footprint in the generative sphere. This includes the ability to generate custom, brand-aware content specifically tailored to fill identified content gaps that could improve GEO scores automatically. Users can also utilize granular controls to manage how specific AI models interact with their digital assets, allowing for precise opt-in or opt-out preferences across various platforms. This proactive management ensures that brand narrative consistency is maintained while actively optimizing for increased traffic and authoritative presence in the new era of search.
