The analysis dives deep into multiple crucial dimensions of a potential business, providing detailed insights across market dynamics, competitor landscapes, and business model viability. Key outputs include an executive summary, an overview of potential leverage points, and specific warnings regarding risks like being 'Easy to Copy.' Furthermore, the tool quantifies the market opportunity by breaking down the Total Addressable Market (TAM) into Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM), grounding potential success in tangible data. Users also gain access to competitor intelligence, revealing their pricing strategies, known weaknesses, and specific gaps that a new entrant can exploit to gain an early advantage.
Beyond simply identifying problems, the service offers actionable remediation through its Fix Playbook, guiding founders on how to adjust their positioning, address specific blockers, and effectively test their revised concepts. While the free tier flags the problems based on 11 real-world data feeds—including popular forums like Reddit and Indie Hackers—the paid tiers provide the 'how-to' fixes and deep-dive research necessary for execution. This tiered approach ensures that founders can quickly sanity-check an idea for free, and then invest modestly to gain a comprehensive strategy document, effectively positioning the service as a significantly cheaper alternative to building the wrong product for six months.
