Usermaven is an AI-powered marketing attribution platform that helps B2B SaaS companies and agencies understand what drives revenue. It unifies attribution, product analytics, and CRM data in one place, replacing fragmented last-click reporting with multi-touch attribution across the full customer journey.
The platform tracks user interactions across sessions, devices, and channels, using identity resolution to reconnect fragmented journeys and visualize complete user paths. It offers funnel analysis to find drop-offs, conversion and revenue tracking synced with CRMs, and no-code event capture with first-party and server-side tracking, plus AI-powered insights through Maven AI, which can assemble dashboards from a chat request.
Usermaven is aimed at marketers, agencies, and product teams that need reliable revenue attribution, with features like a 365-day attribution window, AI traffic attribution, segmentation, cohort retention analysis, and a Measurement Trust Center that scores data confidence. It reports over $25M in ad spend analyzed and 1B+ marketing touchpoints tracked.
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