The primary function of How It's Going is to enable users to create customized surveys and feedback forms that can be deployed across various channels, including websites, social media, and email. The platform allows users to design conversational flows that guide respondents through a series of questions in a chat-like interface. This approach not only makes the feedback process feel more personal but also helps maintain user interest, resulting in higher response rates compared to standard survey formats.
One of the standout features of How It's Going is its ability to analyze responses in real-time using natural language processing (NLP) techniques. The AI can identify trends, sentiments, and key themes within the collected data, providing users with actionable insights without the need for extensive manual analysis. For example, if a business receives feedback about customer service, the AI can quickly highlight recurring issues or positive comments, allowing the organization to address concerns proactively or reinforce successful practices.
The platform also emphasizes customization and flexibility. Users can tailor their conversational surveys to fit their brand voice and specific objectives. This includes options for personalized greetings, question types (such as multiple choice, open-ended, or rating scales), and follow-up prompts based on user responses. This level of customization ensures that the feedback process aligns with the organization's goals while providing a seamless experience for respondents.
Another significant advantage of How It's Going is its integration capabilities. The platform can connect with various third-party applications and services, allowing users to sync data across systems such as CRM software or marketing automation tools. This integration enhances the overall efficiency of data management and enables organizations to leverage feedback within their existing workflows.
The user interface of How It's Going is designed for ease of use, making it accessible for individuals without extensive technical skills. Users can create and manage surveys through a simple drag-and-drop interface, allowing them to focus on crafting meaningful questions rather than getting bogged down by complicated setup processes.
Typically, How It's Going operates on a subscription-based pricing model that offers different tiers based on the features and level of access required. While specific pricing details may vary depending on user needs and subscription options, potential users can generally expect tiered plans that cater to different organizational sizes and requirements.
Key Features of How It's Going:
Overall, How It's Going serves as a valuable tool for organizations looking to enhance their feedback collection processes through engaging conversations powered by AI technology. By transforming traditional surveys into dynamic interactions, it empowers businesses to gather insights effectively while fostering stronger connections with their audience.