Content Creator & Creative Strategist (Short-Form Video / AI-Driven E-Commerce)

About the role

You will work directly with the founder to crack the code on short-form video hooks, rapid creative testing, and organic-to-paid funnels.

This is an early-stage, bootstrapped health & wellness brand targeting global cross-border markets (US), built on speed, AI workflows, and raw testing.

You will build the content engine from ground zero.

Key responsibilities

• Write native, highly engaging 15–45 second educational scripts in English targeting overseas audiences, focusing aggressively on the first 3-second hook, drop-off reduction, and retention
• Monitor TikTok, Meta Ads Library, and competitor accounts daily to reverse-engineer high-performing video concepts, hooks, and trending pain-point angles
• Utilize generative AI tools (AI avatars/talking head tools, voice generation, and automated editing software) to rapidly produce and test variations of organic and paid video assets
• Identify, brief, and coordinate with overseas UGC (User-Generated Content) creators and influencers to source authentic product review and reaction footage
• Review retention curves, click-through rates (CTR), and video completion rates alongside the founder to iterate winning scripts

About you

• Native-level written English with exceptional command of casual, conversational, and persuasive American/Global English (no corporate jargon; you must know how real people talk on social media)
• Proven understanding of why short-form content succeeds or flops (pacing, pattern interrupts, sensory hooks, retention loops)
• Experience or strong eagerness to learn AI generation tools (e.g., Claude, Higgsfields, Chatgpt, ElevenLabs, HeyGen, CapCut, or comparable AI video platforms)
• Prior experience in DTC e-commerce, digital marketing, or running personal viral social media accounts is a strong advantage
• Thrives in an early-stage startup environment where speed, experimentation, and quick iterations beat slow corporate perfection

Benefits & Compensation

• Direct Sales Commission & Profit Share: Transparent performance-based bonus and commission tied directly to revenue, return on ad spend (ROAS), or profitable sales milestones driven by your creative assets.

• Fully Sponsored Training & Upskilling: We invest directly in your growth. We sponsor high-impact courses and workshops covering advanced AI workflows, direct-response copywriting, and global paid advertising strategies.

• Ground-Floor Upside: As one of our earliest team members, your compensation scales directly with brand growth—no waiting for annual corporate reviews.

• Direct Mentorship & Zero Bureaucracy: Work 1-on-1 with the founder with complete creative freedom and immediate decision-making.

• Cutting-Edge Tech Stack: Hands-on experience mastering the latest generative AI creative suites, data scraping, and global paid ad testing methodologies.

• Flexible & Hybrid Setup: Outcome-focused work culture where your performance is measured by test velocity and sales results, not micromanaged desk hours. To help us filter candidates with real platform instincts, please include with your application (IF ANY):

• Links to your portfolio, past short-form video scripts, or any personal TikTok/IG accounts you have created or grown.

• A brief challenge response (Max 150 words): Pick any common health struggle (e.g., poor sleep or morning fatigue) and write three different 3-second hooks designed to stop someone scrolling on TikTok/Reels.