AI-Led Growth Marketer (Web3 / Crypto)roduct Manager

Qualifications

• 1–3 years in growth marketing, demand gen, or marketing ops (ideally at a startup or agency where you owned the number)
• Proven wizardry with marketing automation & AI tools (think GPT-powered research prompts, dynamic enrichment, and multistep workflows)
• Deep personal interest in crypto / Web3
• You enjoy being on CT and learning about new protocols
• Comfortable prospecting enterprise marketing teams
• Self-starting, bias-to-action operator who loves small, high-trust teams and owns outcomes end-to-end
• Excellent written English; you can write both a crisp enterprise email and a viral Crypto Twitter thread

Benefits

• Prior ad-tech or programmatic advertising exposure
• Existing network of Web3 marketers, wallets, exchanges, or DeFi projects
• Compensation & Benefits
• $100K - $180K USD salary (based on experience) + generous equity grant
• Remote-first, flexible hours - work wherever you perform best (some overlap with US-PT time preferred)
• Annual off-sites with a high-caliber, low-ego team that ships fast and celebrates wins

Responsibilities

• You will be HypeLab’s first marketer: an individual contributor who owns the entire growth engine - from automated outbound to brand storytelling
• Reporting to the founder and partnering daily with Sales and Product, you’ll turn our website, content, and tooling into a predictable pipeline of qualified crypto-advertiser leads
• Success looks like a healthy pipeline of Sales-Qualified Leads and a funnel that works without constant babysitting
• Automate & Scale Outbound: Design high-velocity prospecting workflows in n8n, Clay, Instantly (or your GTM stack of choice) to feed Sales with 50 qualified leads each month
• Transform the Website into a Demand-Gen Machine: Own landing pages and retargeting loops that convert crypto advertisers at enterprise scale
• Content & Thought Leadership: Ship SEO-friendly articles, Twitter/LinkedIn threads, case studies, and conference playbooks that position HypeLab as the go-to ad partner for Web3 giants
• Brand Stewardship: Define a professional, enterprise-ready voice that still “speaks crypto.” Ensure consistency across decks, case studies, and social channels

Full Description

About HypeLab

HypeLab is building the Google Ads of Web3. Since 2022, we’ve grown into the leading crypto-native display ad network, serving 1B+ ad requests and 100M+ impressions every month for clients such as MetaMask, PayPal, and Uniswap. Profitable and venture-backed, we help the largest crypto enterprises reach the right on-chain users at scale.

The Opportunity

You will be HypeLab’s firstmarketer: an individual contributor who owns the entire growth engine - from automated outbound to brand storytelling. Reporting to the founder and partnering daily with Sales and Product, you’ll turn our website, content, and tooling into a predictable pipeline of qualified crypto-advertiser leads.

Success looks like a healthy pipeline of Sales-Qualified Leads and a funnel that works without constant babysitting.

What You’ll Do (First 12 Months)

• Automate & Scale Outbound: Design high-velocity prospecting workflows in n8n, Clay, Instantly (or your GTM stack of choice) to feed Sales with 50 qualified leads each month.

• Transform the Website into a Demand-Gen Machine: Own landing pages and retargeting loops that convert crypto advertisers at enterprise scale.

• Content & Thought Leadership: Ship SEO-friendly articles, Twitter/LinkedIn threads, case studies, and conference playbooks that position HypeLab as the go-to ad partner for Web3 giants.

• Brand Stewardship: Define a professional, enterprise-ready voice that still “speaks crypto.” Ensure consistency across decks, case studies, and social channels.

• Market Intelligence: Track Telegram/CT chatter to spot new advertiser segments before they boom.

Who You Are

• 1–3 years in growth marketing, demand gen, or marketing ops (ideally at a startup or agency where you owned the number)

• Proven wizardry with marketing automation & AI tools (think GPT-powered research prompts, dynamic enrichment, and multistep workflows)

• Deep personal interest in crypto / Web3. You enjoy being on CT and learning about new protocols

• Comfortable prospecting enterprise marketing teams

• Self-starting, bias-to-action operator who loves small, high-trust teams and owns outcomes end-to-end

• Excellent written English; you can write both a crisp enterprise email and a viral Crypto Twitter thread

Bonus Points

• Prior ad-tech or programmatic advertising exposure

• Existing network of Web3 marketers, wallets, exchanges, or DeFi projects

Compensation & Benefits

• $100K - $180K USD salary (based on experience) + generous equity grant

• Remote-first, flexible hours - work wherever you perform best (some overlap with US-PT time preferred)

• Annual off-sites with a high-caliber, low-ego team that ships fast and celebrates wins

Ready to make advertising work for Web3? Send your CV + a brief note describing the most creative automation flow you’ve ever built to joe@hypelab.com. Let’s grow together.