Product Marketing Manager

Job description

• ROLE DETAILS:*

• Reports To:

CMO

• Location:

Lagos, Nigeria (Hybrid)

• Employment:

Full-Time

• Start Date:

July 2026

• ABOUT INDIGENIUS*

Indigenius is building the voice AI infrastructure layer for African merchants. Our platform enables businesses to deploy AI-powered inbound call agents, run multilingual voice campaigns, and access creator tools in English, Yoruba, Hau sa, Igbo, and Pidgin, all from a single dashboard.

• ABOUT THIS ROLE*

• ABOUT THIS ROLE*

The Product Marketing Lead owns the story that Indigenius AI tells the market. They turn product capabilities into compelling narratives, launch campaigns, arm the sales team with battlecards and one-pagers, and build the 2027 content programme that makes Indigenius the most recognised AI brand in Africa.

• KEY RESPONSIBILITIES*

• KEY RESPONSIBILITIES*

• Own Indigenius AI’s positioning, messaging, and go-to-market strategy for all product launches.

• Build and maintain sales enablement materials: battle cards, one-pagers, case study templates, demo scripts

• Plan and execute launch and sustenance campaigns

• Coordinate activities with marketing agency when necessary

• Write and publish thought leadership content for Indigenius team

• Build the 2027 content calendar: blog, social, email newsletter, and events

• Lay the foundation for SEO in the AI era

• Manage relationships with influencers, PR contacts and coordinate creative and press releases

• Measure and report on marketing attribution: which campaigns drive pipeline

• E*

• WHAT SUCCESS LOOKS LIKE*

• Brand recognition surveys show Indigenius as a top African AI brand

• Pipeline attribution: >20% of enterprise deals touched by marketing content

• 100%+ Growth across touchpoints

• REQUIREMENTS*

• RE*

• Must Have:*

• 5+ years in product marketing, content marketing, or brand strategy

• B2B SaaS or tech company experience

• Strong copywriting, design and storytelling skills

• Experience planning and executing product launch campaigns

• Understanding of the African B2B market and decision-maker mindset

• Nice to Have:*

• AI, voice, or automation product marketing experience

• Press and PR contacts in Nigerian/African tech media

• Video content and social media content experience

• SEO and content strategy background

• Base Pay*

• Competitive salary + ESOP*

• How to Apply*

Send your CV and a short cover note (3–4 sentences: who you are, what you’ve done, why Indigenius) to: https://bit.ly/indigeniusnewhireform

• Subject line: PMM - Application*

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