Performance Marketing Specialist – Lead Gen & AI Content Creator

Develop and execute data-driven performance marketing campaigns across multiple channels (e.g., Google Ads, Meta Ads, LinkedIn Ads) specifically focused on acquiring high-quality leads.

Manage and optimize paid media budgets to maximize ROI and achieve ambitious lead generation targets, meticulously tracking spend and performance metrics.

Conduct in-depth audience research and segmentation to ensure precise targeting and personalized campaign messaging for maximum conversion rates. A/B test ad creatives, landing pages, and campaign structures to continuously improve performance and identify winning strategies.

About the Role

We are seeking a versatile, tech-savvy Performance Marketing Specialist & Content Creator to join our team on an in-office basis in Dubai (Full-Time or Part-Time options available).

This role bridges analytical paid advertising with modern creative tools.

Beyond setting up ad campaigns and tracking performance, you will leverage AI video tools, graphic design platforms, and compelling ad copy to produce high-converting image graphics and short-form AI video ads for Meta, TikTok, YouTube, and LinkedIn campaigns.

Key Responsibilities

• Paid Media Strategy & Execution: Develop and execute data-driven paid media strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic platforms to hit aggressive lead generation targets.
• AI Video & Ad Creative Production: Produce high-converting visual assets, including graphic banners, carousel ads, and short-form AI-generated video ads (using AI video tools like Runway, HeyGen, Sora, ElevenLabs, CapCut, Photoshop/Canva) tailored for paid ad placements.
• Budget Management & ROI Optimization: Manage campaign budgets meticulously, ensuring maximum ROI and low Cost Per Lead (CPL) through constant A/B testing of ad creatives, ad angles, and target audiences.
• Ad Copywriting & Landing Page Design: Craft high-converting ad copy and landing page experiences that turn ad clicks into qualified sales inquiries.
• Audience Research & Targeting: Conduct in-depth audience research and segmentation to identify and acquire high-value customer profiles.
• Tracking & Funnel Integration: Oversee tracking setup (Meta Pixel, Google Tag Manager, Conversion API) to ensure leads seamlessly flow into our CRM for sales team follow-up.

Requirements & Qualifications

• Experience: 3+ years of hands-on performance marketing, paid ad execution, and visual creative design for lead generation in the UAE/GCC market.
• AI & Design Tool Mastery: Practical proficiency in AI video generation tools (e.g., HeyGen, Midjourney, Runway, CapCut AI) and design software (Canva, Photoshop, or Illustrator) to independently build ad creatives.
• Platform Expertise: Advanced experience operating Meta Ads Manager, Google Ads (Search/Video/Display), and LinkedIn Campaign Manager.
• Work Arrangement: In-office presence in Dubai is required daily during designated hours (Full-time or Part-time schedule).
• Visa Status: Own Visa / Freelance Visa / Family Visa with NOC preferred for fast onboarding.
• Language: Fluent in English.
• Language skills in English and Hindi/Urdu, and AI voiceover workflow knowledge, are a strong advantage.