AI Social Media Specialist – Automation & Digital Intelligence

AI Specialist – Automation & Digital Intelligence

The AI Specialist will be responsible for developing, implementing, and managing Artificial Intelligence solutions to improve the company's digital capabilities, automate business processes, and strengthen its online social media presence.

The role will focus on creating AI-powered bots, intelligent agents, automated workflows, and digital monitoring systems to enhance operational efficiency, customer engagement, data analysis, and brand visibility.

The successful candidate will have practical experience in AI development, bot creation, automation technologies, and digital platforms, with the ability to identify opportunities where AI can deliver measurable business value.

Artificial Intelligence & Bot Development

• Design, develop, and implement AI-powered bots, chatbots, and intelligent agents for business applications.
• Build automated systems that can perform defined tasks, analyse information, and respond to user interactions.
• Develop AI solutions tailored to the company's operational and commercial requirements.
• Integrate AI tools with existing business systems, websites, and digital platforms.
• Continuously improve AI models, prompts, workflows, and bot performance.
• Research and implement emerging AI technologies that can improve productivity and business performance.

AI Automation & Workflow Development

• Identify repetitive tasks and business processes that can be automated using AI.
• Design and implement automated workflows to reduce manual work and improve efficiency.
• Configure AI tools to collect, analyse, organise, and report information.
• Develop systems for automated notifications, reporting, data processing, and task management.
• Evaluate new automation platforms and recommend solutions based on business needs.
• Maintain documentation and ensure AI systems operate reliably and securely.

Social Media Intelligence & Digital Engagement

• Develop AI-powered tools to monitor social media activity, brand mentions, industry trends, and audience sentiment.
• Implement automated systems to support social media engagement and customer communications.
• Configure AI bots to respond to routine enquiries and provide timely, relevant information.
• Use AI analytics to identify audience interests, engagement trends, and opportunities to strengthen the company's digital presence.
• Support the development of digital engagement strategies across relevant social media platforms.
• Ensure automated interactions remain professional, accurate, and consistent with company guidelines.

Digital Brand Management & Online Monitoring

• Implement AI-powered monitoring systems to track the company's online presence across social media, search engines, news websites, and relevant digital channels.
• Monitor brand visibility, public discussions, and emerging developments relevant to the company.
• Use AI tools to identify inaccurate information and support appropriate responses or correction requests.
• Develop strategies to improve the visibility of authoritative company information through SEO, digital content, and online communications.
• Generate insights and reports to help management understand online trends and protect the company's brand reputation.

AI Research & Innovation

• Stay informed about new AI technologies, tools, platforms, and industry developments.
• Test and evaluate AI applications for potential use within the company.
• Recommend innovative solutions to improve productivity, communication, reporting, and decision-making.
• Develop proof-of-concept projects and demonstrate the practical benefits of AI solutions.
• Train relevant employees on approved AI tools and automated workflows where required.

Required Skills & Experience

• Demonstrable experience developing AI-powered bots, chatbots, or intelligent agents.
• Strong practical knowledge of AI tools, automation platforms, and workflow integration.
• Experience with large language models (LLMs), prompt engineering, and AI-assisted applications.
• Understanding of social media platforms, digital engagement, and online monitoring.
• Knowledge of APIs and third-party system integrations.
• Strong analytical, technical, and problem-solving skills.
• Ability to translate business requirements into practical AI solutions.
• Good communication skills and the ability to explain technical concepts clearly.
• A proactive approach to researching, testing, and implementing new technologies.

Preferred Technical Skills

Experience with some of the following technologies will be an advantage:

• OpenAI and other LLM-based platforms.
• AI agents and chatbot development.
• n8n, Make, Zapier, or similar automation platforms.
• Python or JavaScript.
• API integration and webhooks.
• Social media management and social listening tools.
• SEO and digital analytics platforms.
• Data visualisation, reporting dashboards, and automated notifications.

Key Performance Indicators (KPIs)

• Number and effectiveness of AI solutions successfully implemented.
• Reduction in manual tasks through AI automation.
• Reliability, accuracy, and efficiency of deployed bots and workflows.
• Improvements in response times and digital engagement.
• Effectiveness of online monitoring and reporting systems.
• Improvements in the company's digital visibility and online presence.
• Successful integration of AI solutions with existing business processes.
• Identification and implementation of new AI-driven business opportunities.

Ideal Candidate Profile

The ideal candidate is a technically capable and innovative professional who understands how to turn AI technology into practical business solutions.

They should be confident building bots and intelligent agents, automating workflows, analysing digital activity, and implementing systems that improve efficiency and strengthen the company's digital capabilities.

Candidates should be practical problem-solvers who can demonstrate working AI solutions and explain how their work can deliver measurable results.

The overall objective of the role is to use AI, intelligent automation, and digital intelligence to improve business performance, enhance online engagement, and strengthen the company's digital presence.

Pay: AED4,000.00 - AED6,500.00 per month

Application Question(s)

• I need immediate starters - if you have a notice you will NOT be considered for this role
• Due to the nature of the role you need to have experience of working in all levels of social media

Work Location: In person