Head Marketing AI

Qualifications

• Proven track record in developing and executing integrated B2B marketing campaigns with measurable impact on a global scale
• 12/15+ years of experience in B2B marketing, preferably within a consulting, technology services, or AI-driven business environment
• Strong communication skills—articulate, persuasive, and an excellent writer with experience in executive-level storytelling
• Strategic mindset with execution excellence—ability to align global marketing initiatives with business priorities while ensuring operational efficiency
• Strong leadership and stakeholder management skills—experience working across different levels and functions in a matrixed organization
• Positive attitude and collaborative approach—flexible, team-oriented, and able to drive consensus

Responsibilities

• Develop and Implement an Integrated Global Marketing Strategy
• Build and execute a comprehensive marketing plan covering branding, digital marketing, analyst relations, public relations, event marketing, social media marketing, and account-based marketing (ABM)
• Align global marketing initiatives with business goals to drive demand generation and deepen customer engagement
• Leverage AI-powered marketing technologies for enhanced customer insights, hyper-personalized campaigns, and optimized performance
• Adapt messaging and campaigns to regional markets while ensuring brand consistency and alignment with global objectives
• Lead Generation, Customer Engagement, and Demand Generation
• Develop and drive global lead generation and customer engagement programs, ensuring marketing aligns with sales objectives
• Implement content-driven nurturing programs to maintain ongoing engagement with prospects and customers
• Identify and facilitate participation in key global and regional industry events and forums
• Execute digital and direct marketing campaigns to generate high-quality leads and enhance market positioning
• Establish joint-marketing programs with strategic alliance partners to drive pipeline growth
• Account-Based Marketing (ABM) and Sales Enablement
• Develop and implement ABM programs for key global accounts, collaborating with sales leadership to personalize outreach
• Conduct account-specific research, industry analysis, and competitive assessments to refine marketing strategies
• Support large pursuits with tailored marketing assets, RFP branding, and executive-level engagement programs
• Identify cross-sell and up-sell opportunities within key accounts
• Executive Influence and Thought Leadership
• Serve as a strategic advisor to senior leadership, providing data-driven insights to shape decision-making and go-to-market strategies
• Develop executive-level thought leadership content that reinforces TCS' position as a leader in AI
• Build relationships with key global industry associations, academic institutions, and media to enhance TCS' market presence
• Engage with leading industry analysts through briefings and strategic discussions to strengthen positioning
• Represent TCS at global conferences and industry events, ensuring strong thought leadership in AI
• Marketing Operations, AI-Driven Insights, and Performance Tracking
• Manage global marketing budgets and track campaign performance against pipeline and revenue objectives
• Maintain marketing calendars and drive alignment between global and regional marketing teams
• Leverage AI-powered analytics to track customer behavior, optimize content strategy, and refine campaign performance
• Develop and maintain a repository of customer references, case studies, and testimonials to support sales efforts across regions

Full Description

Head Marketing AI & Data

We are seeking an experienced and results-driven marketing leader to drive innovation and execute high-impact marketing programs on a global scale.

Key Responsibilities

• Develop and Implement an Integrated Global Marketing Strategy

• Build and execute a comprehensive marketing plan covering branding, digital marketing, analyst relations, public relations, event marketing, social media marketing, and account-based marketing (ABM).

• Align global marketing initiatives with business goals to drive demand generation and deepen customer engagement.

• Leverage AI-powered marketing technologies for enhanced customer insights, hyper-personalized campaigns, and optimized performance.

• Adapt messaging and campaigns to regional markets while ensuring brand consistency and alignment with global objectives.

• Lead Generation, Customer Engagement, and Demand Generation

• Develop and drive global lead generation and customer engagement programs, ensuring marketing aligns with sales objectives.

• Implement content-driven nurturing programs to maintain ongoing engagement with prospects and customers.

• Identify and facilitate participation in key global and regional industry events and forums.

• Execute digital and direct marketing campaigns to generate high-quality leads and enhance market positioning.

• Establish joint-marketing programs with strategic alliance partners to drive pipeline growth.

• Account-Based Marketing (ABM) and Sales Enablement

• Develop and implement ABM programs for key global accounts, collaborating with sales leadership to personalize outreach.

• Conduct account-specific research, industry analysis, and competitive assessments to refine marketing strategies.

• Support large pursuits with tailored marketing assets, RFP branding, and executive-level engagement programs.

• Identify cross-sell and up-sell opportunities within key accounts.

• Executive Influence and Thought Leadership

• Serve as a strategic advisor to senior leadership, providing data-driven insights to shape decision-making and go-to-market strategies.

• Develop executive-level thought leadership content that reinforces TCS' position as a leader in AI.

• Build relationships with key global industry associations, academic institutions, and media to enhance TCS' market presence.

• Engage with leading industry analysts through briefings and strategic discussions to strengthen positioning.

• Represent TCS at global conferences and industry events, ensuring strong thought leadership in AI.

• Marketing Operations, AI-Driven Insights, and Performance Tracking

• Manage global marketing budgets and track campaign performance against pipeline and revenue objectives.

• Maintain marketing calendars and drive alignment between global and regional marketing teams.

• Leverage AI-powered analytics to track customer behavior, optimize content strategy, and refine campaign performance.

• Develop and maintain a repository of customer references, case studies, and testimonials to support sales efforts across regions.

Qualifications

• Proven track record in developing and executing integrated B2B marketing campaigns with measurable impact on a global scale.

• 12/15+ years of experience in B2B marketing, preferably within a consulting, technology services, or AI-driven business environment.

• Expertise in AI-driven marketing tools—experience leveraging AI for personalization, data insights, and campaign optimization is preferred.

• Strong communication skills—articulate, persuasive, and an excellent writer with experience in executive-level storytelling.

• Strategic mindset with execution excellence—ability to align global marketing initiatives with business priorities while ensuring operational efficiency.

• Bachelor's degree in communications, marketing, business, or a related field (advanced degree preferred).

• Strong leadership and stakeholder management skills—experience working across different levels and functions in a matrixed organization.

• Positive attitude and collaborative approach—flexible, team-oriented, and able to drive consensus.