Marketing Leader - Data, AI & Analytics

Qualifications

• Minimum 8 years of relevant experience in the below:

• Python, Artificial Intelligence, Neural Networks, Natural Language Processing, Computer Vision, Machine Learning, Data Science

• AI products sales & marketing

• Brand Positioning, Lead generation, AR & PR, Brand Awareness Campaigns, Content Marketing

• Demonstrated ability to develop and execute integrated marketing campaigns

• Excellent analytical, organizational, and creative thinking skills

• Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems

• Strong communication and interpersonal skills, capable of working independently and navigating complex scenarios

Responsibilities

• This role requires experience in developing and positioning a brand for IT Services, ideally with understanding of the Data and AI services and product space, and with comprehensive skills in analytics-driven marketing, managing public relations, developing analyst relationships, and executing strategic marketing partnerships

• The right individual will thrive in a high-growth and fast-paced environment and bring a passion for advancing a true leader in the highly dynamics Data and AI IT services space

• Strategic Planning and Execution: Develop and implement strategic marketing plans that support business objectives and increase market share

• Branding and Analyst Relations: Elevate market presence through strategic analyst engagements, ensuring our services and solutions are well-represented in industry analyses and reports

• Public Relations: Oversee public relations strategies, manage press releases, handle media relations, and build relationships with key industry journalists and influencers

• Lead Generation: Design and execute innovative lead generation campaigns to cultivate a robust pipeline of new prospects

• Partner with Pre-Sales: Team up with our pre-sales and solution leader teams to continually enhance our offers and vale propositions, thinking customer back

• Customer Engagement: Develop marketing campaigns for existing customers to enhance awareness of new services and solutions, driving retention and loyalty

• Partnership Marketing: Collaborate with strategic partners to create co-marketing strategies that leverage joint capabilities and expand market reach

• Campaign Analytics: Utilize advanced analytics to assess campaign performance and adapt strategies to maximize effectiveness

• Market Research: Conduct ongoing market research to stay ahead of industry trends and adjust marketing strategies accordingly

• Reporting: Regularly report to senior management on marketing performance, providing insights and recommendations for continuous improvement

Full Description

Our client is seeking a Marketing Leader/Senior Marketing Executive to lead branding and marketing for their Data, AI and Analytics business.

This role requires experience in developing and positioning a brand for IT Services, ideally with understanding of the Data and AI services and product space, and with comprehensive skills in analytics-driven marketing, managing public relations, developinganalyst relationships, and executing strategic marketing partnerships.

The right individual will thrive in a high-growth and fast-paced environment and bring a passion for advancing a true leader in the highly dynamics Data and AI IT services space.

Responsibilities:

• Strategic Planning and Execution: Develop and implement strategic marketing plans that support business objectives and increase market share.

• Branding and Analyst Relations: Elevate market presence through strategic analyst engagements, ensuring our services and solutions are well-represented in industry analyses and reports.

• Public Relations: Oversee public relations strategies, manage press releases, handle media relations, and build relationships with key industry journalists and influencers.

• Lead Generation: Design and execute innovative lead generation campaigns to cultivate a robust pipeline of new prospects.

• Partner with Pre-Sales: Team up with our pre-sales and solution leader teams to continually enhance our offers and vale propositions, thinking customer back

• Customer Engagement: Develop marketing campaigns for existing customers to enhance awareness of new services and solutions, driving retention and loyalty.

• Partnership Marketing: Collaborate with strategic partners to create co-marketing strategies that leverage joint capabilities and expand market reach.

• Campaign Analytics: Utilize advanced analytics to assess campaign performance and adapt strategies to maximize effectiveness.

• Market Research: Conduct ongoing market research to stay ahead of industry trends and adjust marketing strategies accordingly.

• Reporting: Regularly report to senior management on marketing performance, providing insights and recommendations for continuous improvement.

Must Haves:

• Minimum 8 years of relevant experience in the below:

• Python, Artificial Intelligence, Neural Networks, Natural Language Processing, Computer Vision, Machine Learning, Data Science

• AI products sales & marketing

• Brand Positioning, Lead generation, AR & PR, Brand Awareness Campaigns, Content Marketing

• Bachelor’s degree in marketing, Business Administration, or related field; Master’s degree preferred.

• Demonstrated ability to develop and execute integrated marketing campaigns.

• Excellent analytical, organizational, and creative thinking skills.

• Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems.

• Strong communication and interpersonal skills, capable of working independently and navigating complex scenarios.