AI Search Optimization Specialist

Full Description

Company Description

Advoc Digital Inc. is a performance marketing agency that helps brands across industries strengthen their digital presence and accelerate growth through creative, data-driven, and performance-focused campaigns.

We work with clients in e-commerce, retail, food & beverage, hospitality, automotive, and professional services—industries that are rapidly evolving as consumers increasingly rely on AI tools for product and service discovery.

As the landscape shifts toward AI-driven recommendations through platforms like ChatGPT, Perplexity, and Gemini, Advoc is expanding into a new frontier of marketing: AI Search Optimization.

Position: AI Search Optimization Specialist

Start Date: Immediate

Salary: $70,000 to $80,000 per year (Commensurate w/ experience)

Employment: Full-Time (Hybrid)

Schedule: Monday to Friday, 9:00 AM to 5:00 PM

Ability to commute: #2000 – 2 Sheppard Ave E, North York, ON M5N 5Y7

Role Description

This is a full-time hybrid role as an AI Search Optimization Specialist at Advoc Digital Inc. based in Toronto, ON.

In this role, you will help build and execute Advoc’s emerging AI Search Optimization practice, an exciting new field focused on improving brand visibility across AI assistants and LLM platforms.

You will be responsible for:

• Researching how AI tools (ChatGPT, Perplexity, Gemini, Claude) surface and recommend brands

• Running structured prompt tests to identify visibility gaps for client brands

• Creating clear, structured, AI-readable content formats and “AI visibility pages”

• Supporting the development of Advoc’s methodology for AI Search Optimization (training provided)

• Conducting competitive AI search audits and summarizing insights

• Monitoring changes in AI search behaviour and uncovering new opportunities

• Collaborating with our Paid Media and Creative teams to integrate AI-driven insights into campaigns

This role blends structured content strategy, technical understanding, and experimentation within a rapidly evolving marketing category.

Qualifications

• Experience in Technical SEO, content strategy, digital marketing, information architecture, or a related field

• Strong analytical and problem-solving skills

• Curiosity about AI tools, LLM behaviour, and how machine-generated recommendations work

• Ability to interpret and structure information clearly and concisely

• Excellent written communication skills

• Strong attention to detail and ability to manage multiple projects

• Experience with basic front-end development (HTML/CSS) or CMS editing is a strong asset

• Familiarity with structured data, semantic search, or prompt testing is an asset (not required)

• Ability to work independently and collaborate across teams

• BA/BS degree in Marketing, Communications, Computer Science, or a related field preferred (not required)

Why Join Advoc Digital

We offer a competitive salary, comprehensive benefits package, and the opportunity to work in a collaborative and innovative environment. You will have the unique opportunity to help shape a new capability within a fast-growing agency and become one of Canada’s early specialists in AI Search Optimization.