Senior Product Marketing Manager, AWS AI Solutions

Qualifications

• Experience utilizing data and metrics to enhance marketing strategies
• Experience designing and executing cross-functional marketing programs
• Proven track record in leading go-to-market strategies for consumer software or hardware launches
• 6+ years of product marketing experience with a focus on compelling messaging and positioning

Benefits

• Our inclusive team culture promotes curiosity and inclusion through employee-driven affinity groups and ongoing learning events
• We support your career development with mentorship and resources to help you grow professionally

Responsibilities

• You will have a critical part in shaping the adoption and benefits of leading AI technologies across businesses globally
• Define clear positioning and messaging for the AWS Generative AI Innovation Center, supporting customers on their AI journeys from inception to widespread implementation
• Lead impactful initiatives that highlight the value of AWS generative AI, creating a unified narrative and coordinating resources across different teams
• Develop essential sales enablement materials that promote the Generative AI Innovation Center
• Collaborate with leaders, strategists, and scientists to gain insights on customer journeys and craft engaging stories
• Create unique messaging and content strategies—including thought leadership articles, presentations, whitepapers, and webinars—in collaboration with marketing teams
• Establish metrics and KPIs to evaluate marketing effectiveness, optimize programs, and refine resources
• You will engage with the AWS Generative AI Innovation Center to gather insights and enhance visibility while producing impactful content
• Collaboration with various stakeholders will lead to the creation of diverse assets such as websites, videos, success stories, blogs, and presentations
• Your ability to measure the impact of your efforts will facilitate a seamless transition from strategic planning to actionable execution in a rapidly evolving environment

Full Description

Join us as a Senior Product Marketing Manager focused on AWS AI Solutions. If you're enthusiastic about helping organizations leverage the transformative power of generative AI, this is the role for you! You will have a critical part in shaping the adoption and benefits of leading AI technologies across businesses globally.

AWS is at the forefront of making machine learning accessible to all. Weare seeking a senior product marketer to elucidate how AWS empowers customers to navigate challenges and unlock the potential of generative AI for their enterprises.

Key Responsibilities:

• Define clear positioning and messaging for the AWS Generative AI Innovation Center, supporting customers on their AI journeys from inception to widespread implementation.

• Lead impactful initiatives that highlight the value of AWS generative AI, creating a unified narrative and coordinating resources across different teams.

• Develop essential sales enablement materials that promote the Generative AI Innovation Center.

• Collaborate with leaders, strategists, and scientists to gain insights on customer journeys and craft engaging stories.

• Create unique messaging and content strategies—including thought leadership articles, presentations, whitepapers, and webinars—in collaboration with marketing teams.

• Establish metrics and KPIs to evaluate marketing effectiveness, optimize programs, and refine resources.

A Day in the Life:

• You will engage with the AWS Generative AI Innovation Center to gather insights and enhance visibility while producing impactful content.

• Collaboration with various stakeholders will lead to the creation of diverse assets such as websites, videos, success stories, blogs, and presentations.

• Your ability to measure the impact of your efforts will facilitate a seamless transition from strategic planning to actionable execution in a rapidly evolving environment.

About Our Team:

At AWS, we value diverse experiences. If you don’t meet all the preferred qualifications but are passionate about the role, we encourage you to apply. Whether you’re just starting your career or have unique experiences to offer, we would love to hear from you.

Why AWS?

• AWS is the most comprehensive cloud platform globally, trusted by startups and Fortune 500 companies alike, continuously innovating for our customers.

• We prioritize work-life balance and offer flexibility to ensure your success both at work and home.

• Our inclusive team culture promotes curiosity and inclusion through employee-driven affinity groups and ongoing learning events.

• We support your career development with mentorship and resources to help you grow professionally.

Basic Qualifications:

• Experience utilizing data and metrics to enhance marketing strategies.

• Experience designing and executing cross-functional marketing programs.

• Proven track record in leading go-to-market strategies for consumer software or hardware launches.

• 6+ years of product marketing experience with a focus on compelling messaging and positioning.

Preferred Qualifications:

• Experience with customer segmentation, profiling, and targeting.

• Expertise in managing complex, cross-team project plans.