Associate Manager, Multimedia AI productions

Full Description

All applicants must

provide a portfolio and/or demo reels with the application.

What you will do:

Creative Leadership

• Establish overarching creative direction, usability standards, and design quality for multimedia and digital projects.

• Inspire cohesive, visually elevated work across all formats, including motion, digital, print, and editorial design.

• Translate business needs into engagingconcepts that resonate with internal and store audiences.

• Collaborate with designers and clients to develop templates, learning materials, videos, marketing content, and other visual assets.

• Offer constructive feedback to elevate creative quality while maintaining consistency across all deliverables.

• Contribute story ideas and creative treatments for video and photo shoots.

AI & Innovation

• Champion the integration of AI tools across multimedia production (e.g., AI voiceover, avatars, video generation).

• Evaluate and deploy new tools to enhance creative output, speed, and scalability.

• Design workflows that seamlessly integrate AI without compromising quality or storytelling.

• Stay current on industry trends and technologies to benefit the team’s creative process and business goals.

• Advocate for innovation by sharing insights that build team capability with new tools.

Production Oversight

• Oversee multimedia production phases from concept through delivery to ensure alignment with strategic goals.

• Operate production equipment (cameras, lighting, teleprompter, audio) alongside the team to create content.

• Guide the team on operating production equipment (cameras, lighting, teleprompter, audio).

• Lead video post-production using Premiere, After Effects, and AI-assisted tools.

• Maintain high standards for cinematography, lighting, and sound.

• Document production workflows to ensure consistency and efficiency.

Strategic Collaboration & Planning

• Serve as a consultant to management on macro decisions related to team.

• Act as a sounding board for the manager on strategic initiatives that impact how the team integrates within the broader corporation.

• Partner with cross-functional teams to develop multimedia content supporting learning, engagement, and communication goals.

• Provide input on resource allocation timelines budgets for effective planning.

• Identify opportunities to streamline production processes for improved team efficiency.

• Support team development through mentorship training collaboration.

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What you bring:

• Degree or diploma in Graphic Design, Multimedia, or Digital Media strongly preferred. Equivalent work experience considered.

• Minimum 7 years of experience as a Multimedia Designer, including 3+ years in a multimedia or eLearning environment.

• Proven ability to lead complex, cross-functional creative projects.

• Strong portfolio showcasing multimedia design, video production, and editorial or print work.

• Advanced knowledge of colour theory, typography, and visual design for both print and digital.

• Expert-level proficiency with Adobe Creative Cloud (Premiere, After Effects, Illustrator, InDesign, Photoshop).

• Hands-on expertise with AI creative tools for voiceover, avatars, and video production.

• Strong experience operating production equipment and managing shoots.

• Excellent organizational and communication skills, with high attention to detail.

• Ability to balance creative ambition with technical precision and fast-paced delivery.

We’re always looking for great talent!

In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Our typical hiring range is between $64,000.00 and $106,000.00 per annum.

Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

This posting represents an existing vacancy within our organization.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.

With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.

We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees.

Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility.

It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging!

Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do.

We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.

We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must.

We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.