Marketing Specialist Automation, AI

Full Description

Position: Marketing Specialist - Performance, Automation, AI

We're looking for a tech-first, data-driven Marketing Specialist who operates like a marketing engineer.

This role sits at the intersection of paid growth, marketing automation, product analytics, and AI-driven experimentation.

You will own performance execution across Meta and Google, manage attribution and lifecycle flows for a mobile app, and actively experiment with SEO, LLM optimisation, and workflow automation to scale growth efficiently.

This is not a traditional entry-level marketing role.

It's designed for someone who understands how modern Mar Tech stacks work inside a product-based, app-driven company and wants to grow into a future-facing growth/AI marketing role.

Responsibilities

• Plan, execute, and optimise Meta Ads and Google Ads (Search, Display, Performance Max) to achieve CPA, ROAS, and LTV targets.

• Continuously test creatives, audiences, landing flows, and bidding strategies.

• Translate performance data into actionable insights for scale.

• Manage Apps Flyer for attribution, deep-linking, and campaign performance tracking.

• Ensure clean attribution between paid channels, app installs, and in-app events.

• Work closely with product and tech teams to align tracking and growth goals.

• Build and manage MoEngage journeys for onboarding, retention, reactivation, and upsell.

• Set up push notifications, Whats App, email, and in-app messaging workflows.

• Use automation logic to reduce manual work and improve response speed.

Requirements

• Execute technical and on-page SEO best practices.

• Experiment with LLM Optimisation (Generative Engine Optimisation) to improve brand visibility in AI-driven search platforms (ChatGPT, Gemini, Perplexity, etc.).

• Collaborate on content strategies that work for both traditional search engines and AI models.

• Design and maintain If-This-Then-That workflows using tools like Zapier, Make, or internal APIs.

• Automate lead routing, reporting, alerts, and performance dashboards.

• Understand and improve data flow across the marketing stack.

AI and Experimentation

• Actively test AI tools for:

• Ad creative generation.

• Content ideation and optimisation.

• Sentiment analysis and performance insights.

• Bring an AI-first mindset to solving growth and efficiency problems.

Experience

• 3-5 years of experience in performance marketing or growth roles.

• Prior experience in a product-based company with a mobile app environment.

• Hands-on execution experience with Meta Ads and Google Ads (mandatory).

Technical and Mar Tech Skills

• Strong working knowledge of Apps Flyer and MoEngage.

• Understanding of attribution models, funnels, and lifecycle metrics.

• Comfortable working with marketing automation tools and APIs.

• Familiarity with SEO fundamentals and curiosity about LLM/GEO optimisation.

Mindset and Approach

• Techie by nature, you like understanding how things work under the hood.

• Data-driven and experiment-oriented.

• Comfortable working independently and owning outcomes.

• Curious, fast-learning, and excited by AI and automation.

• Thinks in systems, workflows, and scalable solutions.

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