General Manager - SAMI (AI Marketing Platform)

Full Description

This is a remote position.

Job Title: General Manager – SAMI (AI Marketing Platform)

Location: Remote / Vancouver-based preferred

Company: Estoras Group – SAMI Division

Type: Contract

Website: https://www.samidigital.com/

About SAMI

SAMI is evolving into SAMI 3.0 – a unified platform and services model that helps businesses design, build, and operate AI-powered marketing and sales stacks.

Think of us as “AI arbitrage for marketing”:

we help clients turn messy tools, ad spend, and data into profitable, automated, and measurable growth systems.

SAMI sits inside the Estoras ecosystem, alongside a growing portfolio of companies in marketing, automation, tech, and field services.

You’ll be stepping into a role with real autonomy, access to shared services, and a clear mandate to build something big.

The Role

We’re looking for a General Manager to take full ownership of SAMI’s growth and operations.

You’ll be the person who:

• Turns the SAMI 3.0 vision into a real business machine: products, services, processes, team.

• Leads strategy, delivery, and financial performance.

• Works with founders and other GMs to position SAMI as the AI backbone for marketing and sales across the group and for external clients.

This is a mix of operator, builder, and strategist.

You should be as comfortable in client meetings as you are reviewing margins, shaping offers, and refining the delivery model.

What You’ll Own

Strategy & Growth

• Refine and execute the SAMI 3.0 roadmap – platform + services focused on AI-driven marketing and sales stacks.

• Define clear offers and packages (audits, build-outs, ongoing optimization, AI arbitrage programs, etc.).

• Build and manage a sales pipeline with the Estoras team: discovery calls, proposals, close, renewals.

2. Product & Service Design

• Turn abstract ideas like “AI arbitrage” into concrete, repeatable services:

e.g., stack audits, AI-assisted lead-gen engines, automated reporting, AI copilots for sales/marketing teams.

• Work with technical and marketing specialists to build playbooks, SOPs, and templates that scale.

• Help guide the development of SAMI’s internal tools, dashboards, and frameworks.

3. Delivery & Operations

• Own P&L for SAMI – track revenue, gross margin, utilization, and capacity.

• Ensure client work is delivered on time, on budget, and with real business outcomes, not just deliverables.

• Build and improve processes for planning, resourcing, quality control, and client communication.

RequirementsYou Might Be a Fit If You:

• Have 5–10+ years in a leadership role (GM, Director, Head of, or similar) in:

• Marketing / growth agency,

• SaaS / tech company, or

• Consulting / digital transformation.

• Understand modern marketing stacks (CRM, MA platforms, analytics, ad platforms, CDPs, etc.) and how they fit together.

• Have real exposure to AI in marketing/sales:

• Prompting and workflows with tools like ChatGPT, Claude, Jasper, etc.

• Basic familiarity with APIs, automations, or LLM-powered tools.

• Are comfortable with numbers and accountability: P&L, pricing, margin, utilization, targets.

• Have built or led teams and processes – hiring, mentoring, setting expectations, and improving how work gets done.

• Can move between big-picture strategy and roll-up-your-sleeves execution without drama.

• Communicate clearly, directly, and kindly.

You’re not afraid of candid conversations and tough decisions.

Nice-to-Have Superpowers

• Experience with agency-to-platform or services-to-product transformations.

• Background with tools like Zoho, HubSpot, Salesforce, Make/Zapier, Segment, GA4, Looker/Data Studio, etc.

• Experience pricing and running retainers, sprints, or outcome-based engagements.

• A track record of experimenting (A/B testing, pilots, MVPs) and then systemizing what works.

BenefitsWhat We Offer

We’re building companies where people actually want to work:

• Transparent compensation with a clear logic behind pay.

• Equity / ESOP potential – as SAMI grows, you share in the upside.

• Remote-first flexibility – work from anywhere, with outcome-based accountability.

• A growing ecosystem of sibling companies (marketing, automation, tech, field services) to learn from and collaborate with.

• A culture based on:

• Ownership: see problems, solve them, ship value.

• Candour: say the hard thing early, grounded in facts.

• Craft: document, automate, and scale what works.

• Shared wins: when we land big deals, we celebrate and benefit together.