Principal Content Designer, AI

Qualifications

• 8+ years in UX content strategy and/or product content design, including shipped work in AI-enabled products or complex, dynamic content systems

Benefits

• Competitive salary range of $224,000.00 to $313,500.00, with potential to increase up to $358,500.00 based on performance
• Full benefits package, including medical/dental/vision, paid time off, and an Employee Assistance Program
• Wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership

Responsibilities

• As a senior IC with deep expertise in product content design and UX content strategy, you will define the content experience and approach to content design for AI-driven products across Expedia Group
• This role requires a passion for shaping the future of AI-driven user experiences, defining principles for clarity, transparency, and trust in AI interactions, and establishing patterns for multi-turn conversations, prompt-response flows, and adaptive UI copy
• Define principles for clarity, transparency, and trust in AI interactions
• Establish patterns for multi-turn conversations, prompt-response flows, and adaptive UI copy
• Create prompt frameworks, interaction guidelines, and reusable content patterns for LLM-powered features, copilots, recommendation systems, and personalization
• Translate complex model behavior into understandable content that helps users predict system outcomes and make informed choices
• Collaborate with product designers, researchers, AI/ML engineers, data scientists, and legal/compliance partners to shape end-to-end content solutions
• Lead workshops and design sprints to align on AI use cases, ethical guardrails, and success criteria
• Define standards for inclusive, bias-aware language and set guidance for sensitive scenarios and safety mitigations
• Partner with Privacy, Security, and Responsible AI teams to ensure content governance for model outputs, data use, and user controls
• Contribute frameworks and components to the design system that support AI interactions
• Propose, build, and socialize scalable artifacts-playbooks, pattern libraries, prompt catalogs, taxonomies, and decision trees
• Establish content quality metrics and evaluation methods
• Partner on experimentation plans and use insights to refine content and prompts
• Mentor designers and partner teams
• Evangelize best practices for AI content design across the org
• Proven success designing for large-scale, systemic content challenges (platforms, ecosystems, or multi-sided marketplaces)
• Content mapping and modeling; information architecture; UX writing; conversation design; microcopy for decision-making; storytelling and persuasion
• Ability to audit, analyze, architect, and present content solutions independently using established (and self-developed) frameworks
• Working knowledge of LLMs and ML concepts (prompt design, model limitations, hallucinations, confidence thresholds, evaluation signals)
• Experience defining content guardrails for AI outputs (disclosures, refusals, fallbacks) and designing human-in-the-loop workflows
• Experience contributing to an enterprise design system and building reusable patterns for content and interaction
• Comfort with modularity, localization, accessibility, and reuse strategies that ensure consistency and scale across products and regions
• Skilled at partnering with senior leaders across product, design, engineering, research, data science, legal/compliance, and marketing to drive clear outcomes
• Inclusive, empathetic communicator who meets every user where they are and advocates for responsible, human-centered AI
• Expert facilitator and presenter; able to lead workshops, articulate tradeoffs, and align stakeholders around principles and measures of quality
• Opportunity to work with a global travel company that values diversity and inclusion

Full Description

Overview:

Expedia Group is seeking a Principal Content Designer, AI to shape the future of AI-driven user experiences.

As a senior IC with deep expertise in product content design and UX content strategy, you will define the content experience and approach to content design for AI-driven products across Expedia Group.

This role requires a passion for shaping the future of AI-driven user experiences, defining principles for clarity, transparency, and trust in AI interactions, and establishing patterns for multi-turn conversations, prompt-response flows, and adaptive UI copy. Responsibilities:

• Define principles for clarity, transparency, and trust in AI interactions

• Establish patterns for multi-turn conversations, prompt-response flows, and adaptive UI copy

• Create prompt frameworks, interaction guidelines, and reusable content patterns for LLM-powered features, copilots, recommendation systems, and personalization

• Translate complex model behavior into understandable content that helps users predict system outcomes and make informed choices

• Collaborate with product designers, researchers, AI/ML engineers, data scientists, and legal/compliance partners to shape end-to-end content solutions

• Lead workshops and design sprints to align on AI use cases, ethical guardrails, and success criteria

• Define standards for inclusive, bias-aware language and set guidance for sensitive scenarios and safety mitigations

• Partner with Privacy, Security, and Responsible AI teams to ensure content governance for model outputs, data use, and user controls

• Contribute frameworks and components to the design system that support AI interactions

• Propose, build, and socialize scalable artifacts-playbooks, pattern libraries, prompt catalogs, taxonomies, and decision trees

• Establish content quality metrics and evaluation methods

• Partner on experimentation plans and use insights to refine content and prompts

• Mentor designers and partner teams

• Evangelize best practices for AI content design across the org

• Qualifications:*

• 8+ years in UX content strategy and/or product content design, including shipped work in AI-enabled products or complex, dynamic content systems

• Proven success designing for large-scale, systemic content challenges (platforms, ecosystems, or multi-sided marketplaces)

• Content mapping and modeling; information architecture; UX writing; conversation design; microcopy for decision-making; storytelling and persuasion

• Ability to audit, analyze, architect, and present content solutions independently using established (and self-developed) frameworks

• Working knowledge of LLMs and ML concepts (prompt design, model limitations, hallucinations, confidence thresholds, evaluation signals)

• Experience defining content guardrails for AI outputs (disclosures, refusals, fallbacks) and designing human-in-the-loop workflows

• Experience contributing to an enterprise design system and building reusable patterns for content and interaction

• Comfort with modularity, localization, accessibility, and reuse strategies that ensure consistency and scale across products and regions

• Skilled at partnering with senior leaders across product, design, engineering, research, data science, legal/compliance, and marketing to drive clear outcomes

• Inclusive, empathetic communicator who meets every user where they are and advocates for responsible, human-centered AI

• Expert facilitator and presenter; able to lead workshops, articulate tradeoffs, and align stakeholders around principles and measures of quality

• Benefits:*

• Competitive salary range of $224,000.00 to $313,500.00, with potential to increase up to $358,500.00 based on performance

• Full benefits package, including medical/dental/vision, paid time off, and an Employee Assistance Program

• Wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership

• Opportunity to work with a global travel company that values diversity and inclusion

• Recognition as a Best Place to Work on Glassdoor and award-winning culture by organizations like Forbes, TIME, Disability:IN, and others