Online Growth Marketing Specialist

Full Description

Company Introduction

NextDay AI is a privately held company and world leader specializing in applying artificial intelligence (AI) engineering and creative innovation in B2C entertainment products.

Our mission is to leverage the power of Large Language Models (LLM) and generative AI (Gen AI) to create innovative consumer products that push the boundaries of entertainment and companionship.

This is a unique opportunity to participate and make a real difference in a company actively working to shape the future of AI applications for consumers.

About the Role

We’re looking for a data-obsessed Growth Marketing Specialist to drive higher conversion rates across our acquisition funnels for GirlfriendGPT and SpicyChat.

Your mission: turn traffic from every source - paid, organic, referral, and direct - into engaged, paying users.

You’ll focus on analyzing user flows, media performance, improving conversion through data-driven creative testing, and optimizing landing pages, onsite banners, and campaigns to maximize subscription rates.

Key Responsibilities

• Conversion Funnel Optimization: Identify high-impact opportunities to improve user conversion at every step - from ad click to checkout - using data, A/B testing, and creative iteration in order to improve structure, messaging, CTAs, visual hierarchy, and UX to increase conversion rates and reduce acquisition costs.

• Performance Analysis: Establish a structured testing framework (A/B tests, multivariate tests) across ads, landing pages, and funnel steps.

Review media buying metrics and user acquisition data to uncover insights that inform creative direction, copy testing, and landing page strategy.

Maintain a clear experimentation backlog and document all experiments, assumptions, and learnings.

Analyze results statistically to determine significance and translate findings into actionable insights.

Implement continuous optimization loops based on test results and business goals.

• Creative & Messaging Testing: Partner with design and copy resources to request new ad creatives, run systematic creative tests, and rotate winning assets to avoid fatigue and maintain efficiency.

• Onsite Marketing & Banner Management: Own the marketing side of our CMS - decide what banners and offers are shown to which audience segments, track results, and optimize for conversion.

• Campaign Execution: Lead promotional marketing campaigns (sales, limited-time offers, feature launches) to increase subscription velocity and conversion during peak events.

What Success Looks Like

• Increased subscription conversion rates across main channels

• Improved campaign performance through iterative creative and copy testing

• Stronger engagement and revenue from banners, promos, and lifecycle campaigns

• Consistent, data-backed reporting on funnel performance and wins

Qualifications

• 3–5+ years in performance or growth marketing for a consumer or subscription-based product

• Deep understanding of performance based campaigns for online products

• Strong analytical skillset with tools (GA4, Looker, etc.) and experimentation frameworks

• Experience optimizing ad creative and landing pages for conversions

• Skilled in A/B testing tools, campaign reporting, and data interpretation

• Strong collaboration skills with creative and media teams

Why Join Us?

• Real 100% remote work (we don't have physical offices to go to "once per week")

• Flex-time / Manage your schedule Policy (we are looking for teamwork and results, not hours)

• Unlimited Vacations Policy

• Competitive salary and benefits package.

• A dynamic and supportive work environment.

• Opportunity to work closely with leadership and gain cross-functional experience in a fast-growing company at the forefront of the AI revolution.

If you're passionate about AI and innovation and want to be at the forefront of the conversational AI revolution and join a team on the first few years of a great journey, apply today!

We might have a seat for you on our rocketship!