Product Marketing Lead (Market Education)

Full Description

In your application, please tell us why you applied for the role.

Product Marketing Lead (Market Education)

Location: Calgary

Compensation: $70,000–$90,000 base + bonus

Benefits: Health & dental (post-probation)

In your application, please tell us why you applied for the role.

About OpenHouse.ai

OpenHouse.ai builds software used to make real pricing and demand decisions at scale for home builders.

We’re intentionally building a go-to-market motion rooted in clarity, judgment, and credibility — not noise or volume.

The Role

We’re hiring a Product Marketing Lead (Market Education) to own how OpenHouse is understood by the market — and to improve the quality of conversations entering Sales.

This is an education-first product marketing role with responsibility for reducing confusion, sharpening positioning, and helping buyers think more clearly about pricing and demand decisions.

If you want to build how a market is educated and positioned — not just run campaigns — this role is for you.

What You’ll Own

• How builders think about pricing, demand, timing, and uncertainty

• OpenHouse’s core market narratives and positioning

• Product messaging for new features and insights

• The clarity and quality of early sales conversations

• Focused educational content that clarifies specific buyer decisions

What You’ll Do

• Run targeted webinars, events, and sessions that teach builders how to think

• Translate complex analytics into clear, credible frameworks

• Partner with Product and Data Science on positioning and launches

• Equip Sales with language, mental models, and proof points

• Reduce wasted discovery calls through better upfront education

What Success Looks Like

• Buyers arrive informed and aligned

• Fewer wasted discovery calls

• Shorter sales cycles

• Strong understanding of new product capabilities

• Consistent language across product, sales, and marketing

Who This Role Is For

This role works well for people coming from demand gen, analytics, consulting, or content backgrounds who want to move closer to product, customers, and real decision-making.

You’ll likely enjoy it if you:

• Care about sales outcomes, not just marketing outputs

• Enjoy teaching and shaping how people think

• Prefer clarity over hype

• Are early-to-mid career and ready for real ownership

• No home-building experience required

What This Role Is Not

• Not a quota-carrying sales role

• Not performance-marketing-led (experience is a plus)

• Not social posting for vanity metrics

• Not a junior role waiting for direction

Compensation

• $70,000–$90,000 base salary

• $7,000–$15,000 annual bonus (company-level outcomes)

• Health & dental (post-probation)