Business Unit Owner – AI Content Platform

Full Description

Job Title: Business Unit Owner – AI Content Platform

Location: Toronto, Canada

About the Role:

We are hiring on behalf of a client Business Unit Owner to lead a standalone AI-powered short-form content product within a high-growth startup.

This is a true business owner role, not a functional leadership position.

You will have end-to-end ownership of the product, go-to-market strategy, revenue,and P&L - with the mandate to take the business from 0 → $20M+ ARR, and ideally toward $100M+.

You will operate with founder-level autonomy, owning product innovation from early experimentation through PMF, defining pricing and distribution, building and scaling a team, and driving measurable business outcomes.

Requirements:

• Full ownership of a product or business unit end-to-end

• Direct responsibility for revenue and/or P&L

• Proven experience scaling a product from $0 → $20M+ ARR (or clear early-stage revenue ownership)

• Personal ownership of GTM strategy, including pricing, packaging, channels, and partnerships

• Experience leading 0→1 product innovation in ambiguous, fast-moving environments

• Founder / GM mindset: high agency, decisive, scrappy, and outcome-driven

• Ability to hire, lead, and scale high-performing teams

Qualifications:

• Former founders or co-founders

• General Managers or Business Unit Leads

• Early Head of Product or Growth roles that evolved into GTM and revenue ownership

• Leaders who ran product-led growth (PLG) or creator-driven GTM motions

Nice to have:

• Experience in AI, creator tools, content platforms, media, or SaaS

• Strong intuition for creator workflows, especially short-form content and video

Not a fit if you are:

• A pure Product Manager without revenue ownership

• A pure Sales, CRO, RevOps, or demand-generation leader

• An operator who supported GTM but was not accountable for outcomes

We are looking for leaders who have owned results, not just influenced them - individuals who can point to revenue milestones, pricing decisions, and clear accountability.