Head of Brand & Growth

Full Description

UnlockLand is building the world’s first AI-powered feasibility and entitlement platform for real estate development — transforming a traditionally 10-week, cost-heavy process into data-driven decisions in minutes.

We are backed by global tech and real estate leaders and rapidly expanding in North America and international markets.

We are searching for a strategic and execution-driven leader whocan transform a strong product foundation into brand trust, market influence, and measurable revenue growth.

Responsibilities

• Define and continuously refine UnlockLand’s brand narrative and communication strategy

• Own content strategy and execution across all digital channels, including website, LinkedIn, WeChat/Facebook groups, newsletters, white papers, case studies, and video scripts

• Build and scale growth operations: inbound funnel optimization, landing page performance, email automation, and lead acquisition

• Develop thought leadership for founders and the company in AI, planning, and housing innovation

• Lead PR and communications activities: press releases, award applications, conferences, webinars

• Collaborate closely with Product, Sales, and Design to accelerate traction and conversion

• Translate complex technical insights into clear, compelling marketing narratives

Qualifications

• 3–7 years of experience in B2B SaaS, PropTech, AI technology, or startup marketing

• Demonstrated success in brand and content leadership with measurable growth outcomes

• Strong written communication skills with the ability to craft high-impact storytelling

• Solid understanding of growth funnels, CRM, and analytics tools (HubSpot, GA, etc.)

• Entrepreneurial mindset with the ability to execute quickly and independently

• Experience creating thought-leadership content and managing multi-channel publishing

Mandatory Requirement

Applicants must be highly proficient with AI-powered productivity tools (such as ChatGPT, Claude, Perplexity, MidJourney, Runway, etc.) for content creation, research, automation, and marketing execution.

We are looking for someone who already uses AI daily to significantly improve speed, quality, and scale of output.

Preferred Skills

• Experience with deep-tech, AI, and/or real estate development sectors

• Capability in social-driven business development and outreach

• Past involvement in building marketing foundations in early-stage startup environments

• Chinese language ability is an advantage but not required

What Success Looks Like (First 90 Days)

• A comprehensive brand messaging framework aligned across sales and product

• A recurring content engine producing consistent, high-quality output

• Measurable inbound opportunities through digital growth channels

• Enhanced visibility of UnlockLand as a market leader in AI-assisted development

Why Join

• Opportunity to influence a major global industry transformation

• Direct collaboration with an elite founding team (Harvard, Stanford, Tsinghua backgrounds)

• Full ownership of brand direction with immediate and visible market impact

• Competitive compensation including equity

• Fast-moving, execution-focused environment with global expansion outlook