CMO (AI)

Full Description

At CityZeen, we’re on a mission to democratize access to sustainable real estate and urban finance—bridging the gap between everyday investors and institutional-grade opportunities through transparent, ESG-aligned structures and cutting-edge digital tools.

As we secure our pan-European FinTech licence and accelerate toward $100 M ARR, we’re seeking a visionary Chief Marketing Officer (CMO) who can architect and execute a world-class growth engine. You’ll own everything from brand positioning and product-led demand generation to strategic partnerships in Web3, SaaS, and digital channels—fueling our next chapter of purpose-driven scale. "We are executing out of the box"

Why You’ll Love Building at CityZeen

Purpose-Built Growth: Join a seed-stage platform that’s pioneering fractional real estate investing for the middle class, with assets backed by real buildings and blockchain transparency.

Blank-Slate Authority: You won’t inherit a stale playbook—you’ll design the entire marketing function, from budget allocation to global go-to-market strategy .

Equity & Impact: Significant stock-option package lets you share in the upside of our hyper-growth trajectory—and every campaign you launch drives genuine financial inclusion.

Global Footprint: Collaborate across Paris, Toronto, and Bogotá; work in English + two other languages if you’d like, and scale our brand across North America, Europe, and Latin America .

What You’ll Own Day One

• Strategic Vision Ramp; Brand

Define a multi-channel marketing mix (product, place, price, promotion) that positions CityZeen as the go-to FinTech for sustainable real estate investing .

Craft our brand narrative, PR roadmap, and executive thought-leadership cadence to build trust with investors, partners, and media.

• Demand Generation & Growth

Architect and optimize a data-driven funnel—from performance marketing (SEM, social, affiliate) to account-based marketing (ABM) for high-value institutional prospects .

Leverage advanced GTM models—Product-Led Growth, Channel-Partner, and Sales-Driven Growth—to hit ambitious user, revenue, and ARR targets across our key markets .

• Partnerships & Community

Negotiate and activate co-marketing agreements with banks, asset managers, and leading Web3 platforms, driving joint initiatives that expand our reach .

Cultivate a vibrant founder-and-investor community—virtual and in-person—anchored by ESG-themed events and “Invest Like an Insider” masterclasses.

• Team & Budget Leadership

Build and mentor a high-performance marketing squad (growth marketers, content strategists, performance analysts), setting KPIs and OKRs tied to top-and-bottom-line impact.

Own a disciplined PR, continuously optimizing cost-to-acquire and ROI while safeguarding brand equity and risk thresholds .

Who You Are

10–15 Years in FinTech/Asset Mgmt/Banking: You’ve led marketing for scale-ups or incumbents, ideally in real estate fintech, Web3, or SaaS, and you know how to pivot fast when the market shifts .

Tech and Data Savvy: Expert in martech stacks, analytics, and A/B testing—plus enough Python or SQL chops to interrogate your dashboards directly .

Polished Communicator: Fluent in English and at least one more language; comfortable speaking on stage, in boardrooms, and in C-suite strategy sessions.

Client-Obsessed Innovator: You’re a master of empathy maps and buyer personas, always iterating your approach based on real-world feedback.

Cost-Killer & Negotiator: Fierce with vendor contracts and media buys—your targets: maximize reach while minimizing spend.

What You Get

Equity & Rewards: Seed-stage option pool, competitive salary, and performance-linked bonuses.

Autonomy & Influence: A direct seat at the executive table, reporting to the CEO, with real sway over product, finance, and growth.

Mission-Driven Culture: Join a diverse team bound by our regenerative‐finance ethos—where every marketing dollar advances sustainability and inclusion.

Global Flex-Model: Hybrid-friendly in Paris or Bogota, with options for remote-first collaboration. * Compensation is shown, it is all negotiable based on your trust and commitment.

Ready to Shake the Status Quo?

CV & Portfolio: Highlight two marketing campaigns you own end-to-end—share metrics and what you learned.

Strategic Brief: A one-page GTM plan for launching CityZeen in one new European/USA (hispanic) market—focus on channels, partnerships, and KPIs.

Bring your boldest ideas and let’s build the future of sustainable finance—together.