Marketing InterGo-To-Market (GTM) Strategist – AI Hardware Startupn

Qualifications

• Product Strategy Mindset: Experienced in assessing customer needs, crafting value propositions, and launching new products, ideally in a startup setting
• GTM Experience: Skilled in market research, defining target segments, planning launches, and coordinating cross-functional teams
• Research & Analytical Skills: Quickly grasp new industries, identify customer pain points, market trends, and competition
• AI Tool Proficiency: Leverage AI tools like ChatGPT for content creation, market analysis, and customer research
• Rapid Prototyping & MVP Mentality: Efficient at turning ideas into testable solutions, conducting rapid experiments, and iterating
• Customer-Centric & Collaborative: Strong in gathering customer feedback, translating insights into improvements, and driving internal alignment
• Entrepreneurial Drive: Founder’s mindset—ownership, adaptability, resourcefulness, and enthusiasm in fast-paced environments
• Execution & Results: Prioritize action, set clear goals, deliver reliably, and thrive in high-velocity cycles of experimentation
• Interview Process: Initial calls, deep-dive discussions, and practical case presentations

Benefits

• Make a Huge Impact: Directly influence product direction and company success as a key early hire
• Fast Learning and Growth: Accelerate your professional development through diverse, hands-on experiences
• Ownership & Rewards: Receive competitive compensation, significant equity, and meaningful ownership
• Mission with Meaning: Create solutions that genuinely empower people’s daily lives
• Employment Type: Full-time with flexibility and sustainable balance
• Compensation: Competitive salary + equity, health benefits, and necessary gear

Responsibilities

• As our GTM Strategist, you’ll drive the commercialization of AI hardware innovations
• This role blends product strategy, exploration, and execution:
• Discover and validate use cases: Identify impactful scenarios across industries, run rapid proof-of-concept experiments, and gather feedback
• Co-create prototypes: Collaborate directly with early adopters to ensure products meet real needs
• Build and iterate MVPs: Quickly develop and test minimum viable products, measure outcomes, and adapt
• Develop go-to-market plans: Craft strategies including positioning, messaging, pricing, and launch plans for validated solutions
• Drive cross-functional execution: Coordinate between product, engineering, design, and sales to turn concepts into commercial successes
• Lay the foundation for scale: Define market entry strategies, prioritize features, and forge strategic partnerships
• Your mission is to validate and launch solutions delivering significant value
• Reporting: Directly to CEO (co-founder), leadership growth track

Full Description

About Us

We are a lean AI + hardware startup on a mission to transform how people work and communicate using intelligent devices. Our innovative prototypes—from clip-on voice recorders to smart glasses and magnetic wearable controllers—have driven early success with top-tier clients in healthcare, retail, education, and government. Expanding in the U.S., we’re now building our software and AI ecosystem. We move fast, embrace lean startup principles, and tackle uncertainty head-on. If you’re excited about shaping AI-integrated hardware solutions from zero to one, join us.

The Role

As our GTM Strategist, you’ll drive the commercialization of AI hardware innovations. This role blends product strategy, exploration, and execution:

• Discover and validate use cases: Identify impactful scenarios across industries, run rapid proof-of-concept experiments, and gather feedback.

• Co-create prototypes: Collaborate directly with early adopters to ensure products meet real needs.

• Build and iterate MVPs: Quickly develop and test minimum viable products, measure outcomes, and adapt.

• Develop go-to-market plans: Craft strategies including positioning, messaging, pricing, and launch plans for validated solutions.

• Drive cross-functional execution: Coordinate between product, engineering, design, and sales to turn concepts into commercial successes.

• Lay the foundation for scale: Define market entry strategies, prioritize features, and forge strategic partnerships.

Your mission is to validate and launch solutions delivering significant value.

What You’ll Bring

• Product Strategy Mindset: Experienced in assessing customer needs, crafting value propositions, and launching new products, ideally in a startup setting.

• GTM Experience: Skilled in market research, defining target segments, planning launches, and coordinating cross-functional teams.

• Research & Analytical Skills: Quickly grasp new industries, identify customer pain points, market trends, and competition.

• AI Tool Proficiency: Leverage AI tools like ChatGPT for content creation, market analysis, and customer research.

• Rapid Prototyping & MVP Mentality: Efficient at turning ideas into testable solutions, conducting rapid experiments, and iterating.

• Customer-Centric & Collaborative: Strong in gathering customer feedback, translating insights into improvements, and driving internal alignment.

• Entrepreneurial Drive: Founder’s mindset—ownership, adaptability, resourcefulness, and enthusiasm in fast-paced environments.

• Execution & Results: Prioritize action, set clear goals, deliver reliably, and thrive in high-velocity cycles of experimentation.

(Excited but missing a skill or two? Quick learners encouraged to apply.)

Why Join Us

• Pioneer a New Frontier: Shape groundbreaking AI + hardware + software solutions across industries.

• Make a Huge Impact: Directly influence product direction and company success as a key early hire.

• Fast Learning and Growth: Accelerate your professional development through diverse, hands-on experiences.

• Innovative Culture: Experiment fearlessly, iterate rapidly, and collaborate with a passionate team.

• Ownership & Rewards: Receive competitive compensation, significant equity, and meaningful ownership.

• Mission with Meaning: Create solutions that genuinely empower people’s daily lives.

If you’ve ever dreamed of startup-building without personal risk, this role offers that thrill and satisfaction.

Logistics

• Location: Los Angeles, CA preferred (relocation or regular travel required if remote).

• Reporting: Directly to CEO (co-founder), leadership growth track.

• Employment Type: Full-time with flexibility and sustainable balance.

• Compensation: Competitive salary + equity, health benefits, and necessary gear.

• Start Date: ASAP preferred; flexible notice periods respected.

• Interview Process: Initial calls, deep-dive discussions, and practical case presentations.

We are an equal opportunity employer committed to diversity and inclusion.

Ready to shape the future of AI hardware? Apply now and let’s build something amazing together. 🚀